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PathFactory

Industry

Technology
B2B SaaS
Generative AI

Discipline

User Experience
Customer Research
Software Prototyping

Duration

24 months

AI-Infused Insights,
Seamless Experiences

PathFactory is not your average software-as-a-service (SaaS) company; they’re on a mission to revolutionize how you build relationships with your customers. They’re the experts using AI to sift through massive amounts of data unlike any other. They’re the experts at uncovering valuable insights that would otherwise be like searching for a needle in a haystack.

POSTIVE IMPACT

01

Redesigned experience to position product and secure funding.

02

Increased productivity by using AI to perform work on behalf of end-customers.

03

Increased B2B customer adoption and sales with an intuitive product experience.

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We crafted a new interface that focuses on the customer. It transforms info into actionable insights, serves up suggestions for boosting client relations, clinches new sales, gains new clients, and sparks fresh relationships.

This redesign utilizes generative AI for media development, and predictive AI for fostering concierge-like digital experiences.

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